TLCC Washington, D.C., leadership content

New leadership schedule announced

New this year, we’re excited to share three full days of content curated especially for current and emerging arts and culture leaders. These sessions are for everyone involved in driving strategic change for their organizations. Presentations and discussions feature leaders, technologists, researchers and rising stars.

As you build your TLCC schedule, you’ll find these events aggregated under the leadership interest area. Preview the entire conference program and room locations on our schedule page.

Ready to join us? Register today!

Sunday, Aug. 11

Monday, Aug. 12

Tuesday, Aug. 13

Wednesday, Aug. 14

SUNDAY, AUG. 11

5:00pm – 6:30pm

Leadership Reception (by invitation)

Meet or reconnect with other arts and culture leaders and Tessitura board members over drinks and appetizers at this casual reception.

Monday, AUG. 12

10:15am – 11:00am	Equipping Rising Arts and Culture Leaders to Succeed Ming Min Hui, Executive Director, Boston Ballet Tania Castroverde Moskalenko, Chief Executive Officer, Sarasota Performing Arts Foundation Michael Ockwell, Chief Executive and Creative Director, Mayflower Theatre & MAST Mayflower Studios Three arts and culture executives share how they prepared for their leadership roles, what they wish they’d done differently and how they’re coaching the next wave of leaders to succeed.
11:30am - 12:15pm	Increasing Your Tessitura Return on Investment (ROI) Rebecca Herberson, Vice President of Solutions & Strategic Partnerships, Tessitura Could your organization get more out of Tessitura? This session provides a non-technical overview of how Tessitura can help your team increase revenue and streamline operations.
2:00pm - 3:00pm	Leading Across Generations Derek A. Johnson, Vice President of Marketing, The John F. Kennedy Center for the Performing Arts Jaime Sharp, Program Manager, Grantmakers in the Arts Kristen Olson, Vice President of Learning & Community, Tessitura This multigenerational panel explores strategies for addressing differing expectations, fostering communication and building inclusivity to empower colleagues of all ages and seniorities.
3:30pm - 4:30pm	Innovators in Conversation: Adopting AI in Arts and Culture Featuring Monica Holt, Senior Vice President, Artistic Planning & Production, The John F. Kennedy Center for the Performing Arts Kristina Kaiser, Director, Development Operations and Direct Response, California Academy of Sciences Joanna O’Connor, Director of Marketing, Auckland Theatre Company Andrew Recinos (moderator), President & CEO, Tessitura Gain insights on wins, risks and challenges from three organizations that have successfully integrated artificial intelligence tools into their ongoing business operations.
5:15pm - 6:30pm	Leadership Reception (by invitation) Reflect and share insights from the day with other arts and culture leaders and Tessitura board members.

TUESDAY, AUG. 13

9:30am – 10:30am	How Arts Marketing Can Use AI Tools, Too Joanna O’Connor, Director of Marketing, Auckland Theatre Company Deep dive into the ways Auckland Theatre Company’s marketing team uses AI to increase efficiency, save money and build better relationships.
9:30am - 10:30am	Rethinking Loyalty and Customer Relationships Shannon Urie, Marketing Director, National Arts Centre Alan Brown, Managing Principal, WolfBrown Explore insights from a recent study on loyalty in the arts and how National Arts Centre applies them to their loyalty frameworks to reimagine the future of their customer relationships.
11:00am - 12:00pm	Tessitura Innovator Series: Driving Transformational Change Aidan Connolly, Executive Director, Irish Arts Center Kendra Whitlock Ingram, President and CEO, Pittsburgh Cultural Trust Jon Gilchrist, Artistic Director and Chief Executive Officer, Birmingham Hippodrome In this session of brief, TED-style talks, three leaders discuss the innovative work they’ve undertaken to transform their organizations and their communities.
4:15pm - 5:00pm	Sector Insights with the National Endowment for the Arts: A Panel Discussion Beth Bienvenu, Director, Office of Accessibility, NEA Sunil Iyengar, Director, Office of Research and Analysis, NEA Mara Hazzard-Wallingford (moderator), Chief Growth Officer, Tessitura Join a lively discussion about current trends, challenges and opportunities the program directors from the National Endowment for the Arts are witnessing across the cultural sector.

WEDNESDAY, AUG. 14

9:00am – 10:00am	Understanding Today’s Cybersecurity Threats in Arts and Culture Nic Boling, Vice President of Information Technology and Security, Tessitura Rob Tarleton, Chief Innovation Officer, Double Eagle Consulting Learn why cybersecurity should be top of mind for everyone, what really happens during a cybersecurity incident, and how you can proactively and efficiently manage your risk.
9:00am - 10:00am	Emerging Technologies in Fundraising: ML, AI and Other Acronyms Jamie Shover, Director of Data and Analytics, The John F. Kennedy Center for the Performing Arts Justin Bolker, Manager of Fundraising Intelligence & Analytics, The John F. Kennedy Center for the Performing Arts Sarah Wilber, Vice President, Capital Campaign & Strategic Planning, The John F. Kennedy Center for the Performing Arts Discover results from the Kennedy Center’s innovative machine-learning prospect scoring system, which identifies potential donors based on engagement rather than wealth indicators.
9:00am - 10:00am	When Ticket Resellers Enter Your Market Sara Billmann, Vice President, Marketing & Communications, University Musical Society Get tips for educating your audience about nefarious practices in the secondary market, from predatory pricing and misleading advertising to the industry rise in fraudulent chargebacks.
10:15am - 11:15am	Tessitura Innovator Series: Research to Inform Your Strategy Sunil Iyengar, Director, Office of Research and Analysis, National Endowment for the Arts Priya Iyer Doshi, President, Capacity Interactive Josh Birkholz, Chair, Giving USA Foundation and CEO, BWF Explore the latest audience insights and cultural research to inform and evolve your organizational strategy in this session of three brief, TED-style talks.
2:15pm - 3:00pm	Aye I (AI) Have a Prospecting Idea Gary Hughes, Prospect Research Analyst, California Academy of Sciences Anamaria Ramey, Manager of Development Operations, California Academy of Sciences Explore early success stories in the cutting-edge use of AI modeling and wealth screening to identify and track new donor prospects through qualification and beyond.
2:15pm - 3:00pm	Psychological Flexibility and Resilience: Overcoming Anxiety in the Arts Jason Paddock, Director of Marketing & Customer Experience, George Street Playhouse Gain evidence-based strategies and practical techniques for addressing common challenges in the arts and culture workplace to improve interactions with colleagues and customers.
3:30pm - 4:15pm	Building Organizational Readiness for Patron-centricity at Baltimore Symphony Orchestra Jennifer Barton, Vice President of Patron Engagement Strategies, Baltimore Symphony Orchestra Amy Bruce, Vice President of Data Analytics & Revenue Operations, Baltimore Symphony Orchestra Review results from a multiyear initiative to create a more patron-centric culture and learn how it’s helping Baltimore Symphony Orchestra sustainably grow revenue and increase impact.

Concurrent sessions and community discussions