“The ability that we had to finally be reaching out to people we didn't have connections with was incredible.”

Sam Abney, Director of Donor Relations at Shakespeare Theatre Company, does not consider himself tech-savvy, but that didn’t stop him from embracing technology when a challenge presented itself at work. In this presentation, Sam shares how he used artificial intelligence to meaningfully engage with patrons and build positive relationships.

Sam recorded this TN Inspire! talk for the virtual 2021 Tessitura Learning & Community Conference, which brought more than 4,000 people together online.

Returning to TLCC for its fifth year, TN Inspire! is Tessitura’s fast-paced speaker series. Presenting on a passion of their choice, speakers have exactly five minutes and 20 slides to teach, enlighten, or inspire the audience.