Data-driven marketing
Harness a full understanding of your patrons to personalize your marketing across all channels, target your messages, automate communications, and more.
Segmentation
return on investment
Marketing automation
Instant Data Insights
Dynamic pricing
Personalize communications
Response tracking
Real-time results
Pull the perfect list every time
Leverage Tessitura’s 360-degree view of customer behavior for your marketing campaigns. Segment lists to target specific audiences for highly focused campaigns through any channel.
Create simple or structured lists quickly with intuitive list building design
Layer and cross-reference multiple lists so you always include (or exclude) the right people
Randomize segments for easy A/B testing
Built-in tools respect customer contact preferences
Keep your data current with our integrated data hygiene partners
“The data that you get is so important for driving decisions. We always want to know: How's the return on investment going? Are we segmenting and targeting as many people as we can? And Tessitura just does that kind of stuff standing on its head.”
Matthew Hodge
Marketing Manager, Database & CRM
Sydney Symphony Orchestra
Email marketing & marketing automation
Tessitura works side-by-side with integrated email marketing systems. Generate your targeted email lists in Tessitura and use our partners to design and deploy your campaigns. The two-way integrations let you use curated dynamic lists for one-off campaigns or automated scheduling.
Target your messaging with dynamic data from Tessitura, like membership level or upcoming events
Personalize your emails with conditional content
Get your messages right with A/B testing capabilities
Automate communications like pre- and post-visit emails, membership and fundraising renewals, and more
Retargeting capabilities help ensure that you never miss out on a sale
Take advantage of integrated surveys for post-visit follow-up or other information gathering
Decision-tree automation offers additional segmentation potential
Analytics go back into Tessitura to track opens, clicks, and resulting transactions in real time
“We rely on Tessitura on a daily, weekly, monthly basis to capture the metrics that we use to assess how we’re doing against our marketing plan and strategic plan goals. It’s really integral to our work.”
Michelle Lewandowski
Director of Sales, Cincinnati Symphony Orchestra
Analyze results in real time
Track the effectiveness of your campaigns by analyzing opens, clicks, and resulting transactions in real time. Tessitura’s source tracking lets you understand where each transaction comes from.
Built-in reporting tools help you make data-driven decisions
Real-time results give you confidence that your campaigns are meeting goals or flag when you need to adjust tactics
Design your own detailed reports in seconds with our drag-and-drop interface
Understand and compare sales trends over time
Turn your reports into lists for your next campaign
Track expenses to understand your return on investment
“We just finished our best season in ticket sales in over a decade. A big part of that is that we're leaps and bounds in terms of understanding our customers: the shows they want to see, when they want to see them, the price they're willing to pay, how they're hearing about us. And the results have been exemplary.”
Sean Wright
Executive Director, The Grand
The tools you need to market effectively
Integrated e-commerce
Let your brand shine with Tessitura’s mobile-responsive online e-commerce platform. A unified shopping cart for tickets, membership, donations, and more streamlines the purchase path. Your customers will appreciate self-service tools, including the ability to set their contact preferences and interests. Integrate Google Analytics to continually learn more about your customers' digital journey.
Learn more about Online & Mobile Solutions
Social marketing
Simplify the purchase path with integrated Facebook logins for your customers. Leverage your existing customers' connections through Facebook share, and take advantage of Tessitura’s source tracking to understand the effectiveness of your social marketing efforts. Plus, detailed segmentation features let you create lookalike audiences for Facebook and Twitter advertising.
Telemarketing
Make the most of your telemarketing budget! Leverage your CRM data to personalize your asks based on past behavior. Tessitura can integrate with call center technologies to feed lead data, or generate lead sheets from Tessitura.
Mobile apps & engagement
Don’t miss an opportunity to connect with your patrons. Our mobile app partners offer digital delivery of tickets and membership cards. Plus, take advantage of features like push notifications, member portals and on-site features like maps and accessibility tools.
Dynamic pricing
Tessitura gives you the flexibility to update prices manually on the fly, or schedule pricing shifts to happen automatically. Our integrated partners offer advanced dynamic pricing features such as automatic discounting, pattern analysis or forecast modeling.
“Tessitura has improved the way we do business in multiple ways. It has allowed us to be much more flexible with our pricing. In our first year alone, we were able to bring in almost $140,000 in incremental revenue on tickets.”
Jennifer Buzzell, Director of Marketing & Sales
Signature Theatre
Maximize your marketing potential
Tessitura automatically records customer behavior so you can attribute revenue and engagement across every marketing and sales channel.
Improve future marketing decisions by learning from your past campaigns
Understand where your customers hear about you, how they buy, and what led to that decision
Take advantage of unique URLs for each campaign
Create campaigns personalized to each customer
Join the 800+ organizations already using Tessitura.
We’d love to speak with you about how Tessitura can help you fulfill your mission.
Explore Tessitura's capabilities
Learn more about how Tessitura can power your success.
