Audience Development

Marketing

Innovator Series

Video

Insights & Innovation

c43d4779-8500-4b95-936f-84f8a78a0203

18 min

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Sarah Ogle, Director, Marketing & Communications Director, Liverpool Everyman and Playhouse | Is there a magical formula for growing your audience? Sarah discusses developing a shared plan to focus on mission and audience. This talk was recorded live at the 2017 Tessitura European Conference.

The Audience π

Sarah Ogle

Marketing & Communications Director, Liverpool Everyman and Playhouse

The Audience π

12/18/2017

18 min

Is there a magic formula to growing your audience?

Might the traditional marketing mix of product, price, place and promotion be extended to include participation and partnership beyond the marketing department? Sarah discussed how organisations can grow their audience pie by developing a shared plan, focusing together on mission and audience.

This talk was recorded live at the 2017 Tessitura European Conference in Cardiff, Wales.

Sarah Ogle

Sarah Ogle

Marketing & Communications Director
Liverpool Everyman and Playhouse

With a passion for theatre and sharing that with others, Sarah Ogle began her career at the Everyman and has previously worked at Manchester Royal Exchange, Blackpool Grand and Birmingham Rep.

In 2002 she returned to her home city of Liverpool where she has helped rejuvenate the two theatres’ audiences and reputation, including the rebuilding of the award winning new Everyman. A guest lecturer at Liverpool Institute of Performing Arts (LIPA), Sarah is Course Director for UK Theatre’s Essentials of Marketing Course. She is currently on the board of the UK Arts Marketing Association and of Tmesis Theatre Company.

Topics

Audience Development

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Marketing

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Innovator Series