Arts and Culture
Innovator Series
Audience Development
Video
Insights & Innovation
64121471-4f04-42a9-832a-08f365aadae9
13 min
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Zenetta S. Drew challenges us to rethink the impact of cultural literacy on audience development
Putting butts in seats with digital arts education
Executive Director, Dallas Black Dance Theatre
Putting butts in seats with digital arts education
8/8/2023
13 min
Can we as arts leaders imagine a future where our challenges are sold-out theaters,
competition for sponsorship and growing global audiences?
The Dallas Cowboys did it — so why can’t we? With learnings from the sports world, Zenetta S. Drew, Executive Director of Dallas Black Dance Theatre, challenges us to rethink the impact of cultural literacy on audience development. By embracing technology and providing digital access to arts education, organizations can cultivate the audiences of tomorrow, today.
• • •
Zenetta S. Drew presented this talk live as part of the Innovator Series at the Tessitura Learning & Community Conference in Orlando, Fla. in August 2023.
Zenetta S. Drew
Executive Director
Dallas Black Dance Theatre
Topics
Arts & Culture
/Innovator Series
/Audience Development
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