Tessitura, the nonprofit technology provider dedicated to the success of arts and culture organizations, announced today a formal partnership with Grapeseed Media, a leader in programmatic media solutions.

The relationship connects Tessitura’s 800+ members to Grapeseed Media’s expertise in navigating the fast-moving landscape of digital advertising.

Headquartered in New York City, with offices in Los Angeles and London, Grapeseed Media operates across all industries and regions. The company manages advanced campaigns across 98% of available inventory. Multichannel strategies include display and native ads, digital video and audio, Connected TV and digital out-of-home options.

Grapeseed Media’s approach emphasizes a human touch, combining manual optimizations with advanced technology to ensure effective targeting and media quality. While Al enhances efficiency and reduces waste, Grapeseed’s expert team provides strategic planning and campaign management.

"Tessitura partners with the most robust network of technology and service providers in our sector,” said Rebecca Herberson, Vice President of Solutions and Strategic Partnerships. “We are thrilled to add Grapeseed Media to this suite. This partnership helps members of our community navigate the complex world of digital marketing with confidence and precision. Grapeseed Media’s focus on customer success aligns perfectly with our goal to provide comprehensive services that improve our members’ efficiency and effectiveness.” 

“Grapeseed Media’s focus on customer success aligns perfectly with our goal to provide comprehensive services that improve our members’ efficiency and effectiveness.”
_{— Rebecca Herberson, Vice President, Solutions and Strategic Partnerships, Tessitura}

Grapeseed Media has a proven track record of delivering exceptional results for its clients over the last decade. Work with performing arts and cultural institutions has consistently resulted in increased revenue and ticket sales. In the last year, Grapeseed delivered double-digit online ticket sales increases (as tracked by Tessitura) and 500-1000% average ROAS for several arts clients, including +52% overall ticket sales and 750% ROAS for one arts organization.

“We understand the imperative arts and culture organizations face to reach new audiences and bring in more revenue,” said Bill Updegraff, Founder & CEO at Grapeseed Media. “We are thrilled to leverage our programmatic media expertise to facilitate digital advertising opportunities that can tangibly support the Tessitura community.” 

“We understand the imperative arts and culture organizations face to reach new audiences and bring in more revenue.”
_{— Bill Updegraff, Founder & CEO, Grapeseed Media}

Details about Grapeseed Media’s services are available in our Community Vendor Directory. 

Tessitura community members also can visit www.grapeseedmedia.com or email hello@grapeseedmedia.com for more information. 

About Tessitura

Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. CRM lies at the heart of our mission and our secure technology platform. Ticketing and admissions work hand-in-hand with fundraising, membership, marketing, education and front of house. Intuitive reporting and forecasting tools help reduce uncertainty and turn data into insights. And features such as frictionless payments, digital ticketing and integrated e-commerce help build a sustainable and accessible future. We work with more than 800 organizations in 10 countries. For more information, visit www.tessitura.com.

About Grapeseed Media

Grapeseed Media is a leading programmatic partner that helps both organizations and agencies successfully navigate the ever-evolving landscape of programmatic media. Grapeseed’s expert team helps plan, deploy, manage and optimize sophisticated digital marketing strategies across various platforms, including Connected TV, Online Video, Digital Out-Of-Home and more. With unparalleled access to the latest ad tech solutions, Grapeseed simplifies the complex world of programmatic media, ensuring clients achieve exceptional results. For more information, visit www.grapeseedmedia.com.

Media Contacts

For Tessitura: communications@tessituranetwork.com
For Grapeseed Media: press@grapeseedmedia.com