Audience Feedback and Segmentation
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Working with more than 800 organisations globally over 20 years, Baker Richards believes a solid financial footing makes creative and social impact possible, while unstable finances jeopardise everything.
Baker Richards
Vendor name: Baker Richards
Vendor category: Audience feedback & segmentation
Tessitura integrated: Yes
Working with more than 800 organisations globally over 20 years, Baker Richards believes a solid financial footing makes creative and social impact possible, while unstable finances jeopardise everything.
Because of this, we equip cultural organisations and visitor attractions for an ambitious and resilient future by providing pricing consulting, segmentation, primary research, dashboarding and strategy to help grow earned income.
Most cultural organisations have at least three objectives: Artistic / curatorial, relating to the type of work presented or protected. Social, related to the makeup of the audience. Financial: most often, how to pay for the first two? And this is where we can help – making the most of your commercial potential in order to support artistic and social objectives.
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Audience Feedback & Segmentation