Vendor name: The Audience Agency
Vendor category: Audience feedback & segmentation
Tessitura integrated: Yes

The Audience Agency is an independent research and development not-for-profit organisation providing research, services and insight which help our network of clients and stakeholders adapt for and with their communities. Our team is a collective of committed specialists with backgrounds in the cultural and creative sectors, research and/or data science who share a passion for arts and culture and its power to transform society. Our approach is insight-led and people-centred.

This approach underpins a five-pillar programme of services:

• Audience development and participation: Planning with and for audiences
• Creative economy: Designing policy and strategy with evidence
• Creative places: Connecting people, places and culture
• Digital transformation: Developing digital skills and confidence
• Evaluation and impact: Evidence for learning, advocacy and change

These are all supported by a suite of popular, reliable data products, including Audience Answers and Audience Spectrum, where we have a direct integration for Tessitura members.

We work across the UK and internationally, and are funded by the Arts Council of Wales, Creative Scotland and a range of other project funders and partners.

Contact

Website ›
Email ›

Genres

Performing arts
Museums
Cultural & historic sites

Regions

Europe