Your organisation is more than a building or what you put on a stage. It’s a network of relationships with your audiences. When your venue is closed or you can’t perform, those relationships remain and must be nurtured to ensure they are at full strength when reopening. During this crisis, the smartest arts leaders are adjusting their customer relationship management (CRM) strategy in novel ways to do just that.

In this strategy guide, hear from Tessitura’s CRM experts and leaders in the performing arts industry about what your audiences need from you and how to best serve them in this time of extraordinary change.